How to choose an ESL teaching niche

ESL Teaching Niches - ATA TESOL College

Having an ESL teaching niche is important

In the ESL industry, general English classes are the most common and therefore, the most competitive to find employment. In order to stand out from the competition, a great ESL teacher has at least a couple of ESL teaching niches. An ESL teaching niche is a specific area of English learning that you specialise in. ESL teaching niches include, but are not limited to, private tutoring, business English, and English examination preparation. Having an ESL teaching niche is important because it makes you more marketable as an English language teacher and provides you with the opportunity to earn more money.

The ATA TESOL College Director of Studies describes ESL teaching niches in terms of areas of study:

“From a more practical perspective, study and training is about job readiness so the question to ask when considering different courses from different institutions is – will I be ready for the job when I’ve completed the course? A course with greater breadth and variety in its training will obviously better prepare a candidate for the workplace, especially if that person has no previous experience in that field. To put it simply, the more you do, the better you will become, or, even more simply, practice makes perfect. ATA’s programs offer more areas of TESOL study than other courses, giving ATA graduates an edge in the job market, particularly with the unit on private tuition which is an increasingly large chunk of the TESOL market these days.”

 

Common ESL teaching niches

Our ATA TESOL College electives equip you with the skills to master the most common ESL Teaching niches such as:

Private Tuition

Private tutoring is a lucrative niche. Private tuition gives you the opportunity to earn a higher hourly rate than salary teaching, flexible teaching hours, and opportunities to supplement your income or start your own tutoring business.  We believe so strongly in this niche that private tuition studies feature in both our internationally recognised and nationally accredited TESOL courses.

IELTS and TOEFL Examination Preparation

English language examination studies are becoming very popular with international students. Many Asian countries require examination scores to enter universities, study overseas, and for employment both internationally and domestically. Therefore, the need to improve their scores means that IELTS and TOEFL examination preparation teachers are in high demand.

Business English

With increasing globalisation, business English is needed for international students to increase their chances of employment. Therefore, business teaching niche is a common niche that many teachers choose.

Age-specific English

Age-specific teaching niches are great supplements to the niches above if you want to have more than one teaching niche. Teaching English to Pre-school children is in high demand in Asian countries as they begin to introduce compulsory English curriculum in all kindergartens resulting in an increase in bi-lingual kindergartens. Other age-specific teaching niches encompass children, adolescents, and adults.

 

Benefits of ESL teaching niches

  • Increase your chances of employment in competitive environments
  • More areas of study mean that your educational qualifications are of higher value to employers, especially for teachers without experience or a degree
  • Increase your salary and earning power in your teaching niche
  • You will be more qualified compared to the many other teachers with basic TESOL/TEFL certificates
  • More opportunities to start your own teaching/tutoring business
  • The opportunity to target employers and direct your skills to obtain better ESL teaching jobs

 

How to choose an ESL teaching niche

Choosing an ESL teaching niche is just like choosing a major or minor for your Undergraduate studies at a university. It is best to study many different electives to find the niche that you enjoy and suits your teaching style best. From there, you can find employment in that niche to gain experience and eventually become an expert in your teaching niche.

 

FREE ESL TEACHING NICHE CONSULTATION

We can help you choose your ESL teaching niche and map out a study pathway for you to develop your teaching niche. Simply email us today and we will organise a time that suits you.

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